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Challenge |
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DRC's limited
sales force was not able to keep in contact with all their clients and
prospects in a timely manner. Direct mail, while effective on a quarterly
basis, did not allow the flexibility to run a monthly marketing campaign.
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Solution |
Utilizing high
impact graphical emails, DRC has incorporated a monthly marketing campaign
that showcases industry design trends.
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Results |
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Using Pipeline
CRM to design, manage, and send monthly email campaigns in combination
with its inside sales and direct mail marketing has resulted in DRC
enjoying its best year of sales in its nearly twenty years of business.
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Clients love Pipelinecrm because they can focus on business, not technology.
Pipelinecrm enables sales reps to immediately access complete customer
records greatly reducing the time spent searching for and assembling the
information required for sales calls. With real-time information at hand,
agents can quickly identify sales opportunities and meet customer's demands.

Marketing Case Studies
Design
Resource Center
Harvard
Resource Group
Zerofractal
DecoDev
Audi
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